Portfolio

Collection · Partnership Marketing & Ecosystem Design

Partnership Marketing, Activations & Ecosystem Design

An aggregate portfolio showing how the methodology applies to AI and technology partnerships.

AI & technology partnerships · Ecosystem design · Methodology overview

The most useful thing I bring to a new team is curiosity and my ability to build. I listen before I act. I learn the culture, the history, and what people care about before I propose a solution. What usually follows is a pattern: finding the real constraint, designing a system to address it, and then doing the harder work of driving adoption. These portfolios show how that approach applies to AI and technology partnerships.

What's in this collection

Partnership Marketing and Ecosystem Growth → Four case studies modeled on a growth-stage AI company. Partner tiering and health scoring, phased ecosystem activation, content governance frameworks, and channel budget optimization.

Partner Operations & Activations → Five case studies on the operational lifecycle of a partner ecosystem: admissions architecture, qualification rubrics, activation sequencing, governance systems, and pipeline operations infrastructure for frontier AI ecosystems.

Operations Leadership → Four case studies from TCW Equipment and Amazon/Audible. Freight workflow automation, P&L reversal, data-driven purchasing frameworks, and standardizing the acquisition workflow at Audible.

Consulting Foundation (1998–2004) → Three case studies from an independent consulting practice. Structured client diagnostics, change management driving 82% adoption, and productizing consulting into tiered service models.

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