Portfolio

Collection · Marketing Partnerships & Operations

Marketing Partnerships, Activations & Operations

An aggregate portfolio centered on healthcare partnership marketing alongside operations leadership and the consulting foundation.

Healthcare partnerships · Operations leadership · Methodology overview

The most useful thing I bring to a new team is curiosity and my ability to build. I listen before I act. I learn the culture, the history, and what people care about before I propose a solution. What usually follows is a pattern: finding the real constraint, designing a system to address it, and then doing the harder work of driving adoption.

What's in this collection

Healthcare Partnership Marketing → A complete partnership marketing framework modeled on a growth-stage digital health company. Phased ecosystem strategy, patient content governance with anonymization protocols, channel budget optimization across direct mail, digital, and podcast, and portfolio health metrics for scaling the function.

Operations Leadership → Four case studies from TCW Equipment and Amazon/Audible. Freight workflow automation, P&L reversal through a competitor-to-partner strategy, data-driven purchasing frameworks, and standardizing the acquisition workflow at Audible.

Consulting Foundation (1998–2004) → Three case studies from an independent consulting practice built while still in college. Structured client diagnostics, change management driving 82% adoption across 150 advisors, and productizing consulting into tiered service models ($120K flagship engagement).

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